Umkc University Of Missouri Kansas City Visual Identity Guidelines

The University of Missouri-Kansas City brand is much more than a logo or a mascot. The UMKC brand is our reputation — who we are as an institution. It is how the public identifies with and understands the university’s purpose and aspirations.
The strength of our brand directly impacts the strength of the university. What we say — in print, broadcast and online — significantly impacts our image.

These brand guidelines were developed to help you become a UMKC brand ambassador. In this document, you will recognize key brand components, including elements of our visual identity and guidelines on how to communicate clearly and consistently.