Vassar Style Guidelines

This document serves as a resource for understanding and applying the Vassar College brand, identity and creative
expression. It outlines brand strategy, tone and voice and provides standards for the use of logos, artwork, color palette,
typography and other key visual elements.

These guidelines are based on a discovery process that took place throughout 2019. Thorough and highly inclusive, this
effort drew from a wide cross-section of Vassar constituents.

A living reference, this guide is intended to serve as a resource and a starting point for communications and creative
professionals charged with articulating and representing the Vassar College brand. It is intended to be a developing body of work that will evolve moving forward.