WSDIA: A very talented group of people that take design seriously

Published in Global Brand Identity Design Collection

On a recent trip to New York I was introduced to a small, but very talented firm: WSDIA.According to their website: “Our name WeShouldDoItAll (WSDIA) is simply a goal. Designers and all other professionals alike should not feel constrained to some singular expertise. To survive our own creative game, it is imperative to know that there is not one absolute solution to a given problem. To immerse oneself within different avenues of creative production and mediums forces you to consider the otherwise unconsidered. It’s that method of working that’s exciting and motivating to look forward to the next transition.”

Nice people. Lots of talent. And plenty of ambition.
I was introduced to Jonathan Jackson & Sarah Nelson, two of the three principals at WSDIA, by my very good friend (and also very talented designer), Chris Vivion. In the course of my travels and my work I meet a lot of designers. Sometimes I meet people who are exceptionally talented…on occasion I meet folks who are really smart…and at times I meet designers who are very nice people – alas, they’re personality does not always match up to their work. Meeting Jonathan and Sarah was refreshing because they represented a combination of the best qualities I find in true designers: talent, curiosity, passion, intelligence and ambition. On top of all these great qualities, they struck me as unassuming, approachable, and extremely nice people. BTW: By “ambition” I don’t mean a drive to make a lot of money. No, no, no. I mean the ambition to keep pushing the limits, and the desire to do bigger, better, more interesting and more meaningful projects. That’s the kind of ambition that people that end up being really, really good must have. And the folks at WSDIA have plenty of it.

New Practices New York
Jonathan and Sarah shared with me several projects that I thought were really smart and exceptionally executed. I really enjoyed the New Practices New York exhibition design.

This project exemplifies the firms ability to create striking solutions that blend the aesthetics of architecture and graphics in a combination that is visually fresh and dimensionally interesting. I learned that WSDIA is made up of people that come from backgrounds that include architecture, graphics and fashion…which may explain why their work is so multifaceted. I love the physical nature of the signage and the attention to detail that went into the execution.