The Calvary Baptist brand is a visual expression and reflection of the church it represents. It is the identity, perception and expectation of the church in the minds of people in the community. To be effective, it must be distinctive, memorable and consistent. The brand is more than just the logo, and includes colors and fonts as well as design and photography style. The Calvary brand is created through every form of communication from business cards and internal publications, to direct mail, signage, the web, and in many other ways as well.
Calvary Baptist Church brand guidelines
These brand guidelines are intended to be a starting point and framework in the development and implementation of the Calvary brand and not a source of ready-made solutions for every possibility. The brand guidelines allow for creativity and flexibility but care should always be taken to maintain consistency and continuity.