The Let’s Move Together campaign aims to engage individuals and communities in a conversation about arthritis and activate them to participate in the Arthritis Walk. The following brand guidelines outline the graphic standards for Let’s Move Together, as well as the essence of the campaign and how to best communicate it to key stakeholders.
Let's move together brand guidelines
The first section of this document (MOVEMENT GUIDELINES) shares the key attributes, overall feeling and tone that we want the movement to instill in those who join Let’s Move Together.
The second section of this document (TEXT GUIDELINES) outlines ways to correctly communicate Let’s Move Together in your written and verbal communications.
Finally, the last section of this document (LOGO GUIDELINES) introduces the visual identity of Let’s Move Together. We want you to be familiar with the movement’s logo and how to appropriately use it in your marketing materials. (As a reminder, the Let’s Move Together logo should not be used publicly until the end of your local 2008 Arthritis Walk events.)
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