The Veolia World Solar Challenge Masterbrand is based upon a set of graphic elements: the sun symbol, the logo type, the corporate typeface and the corporate colours. The standards outlined in these guidelines apply to all advertising, print signage and promotional items.
It is necessary to follow specifications to ensure consistent application of the masterbrand. Therefore the symbol, logotype and relationships must not be altered.
Please ensure the correct format is used.
CMYK and spot colour artwork is available as electronic art on CD in formats suitable for Macintosh and PC platforms.
CMYK and spot colour artwork is for print applications such as signage and stationery. For on screen applications such as television, internet and multi media graphics convert the files to RGB format.
Ensure the correct format and colour variant is selected for the appropriate application. The selection will be dependent on the manufacturing process limitations and reproduction size, particularly in the case of promotional material. Full colour, and single colour (mono) variations have been provided.
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