The Ryerson University Alumni Graphic Standards booklet has been developed as a resource for those who create marketing and communications materials related to the Alumni Relations Office. This book operates as an addendum to the existing Ryerson University Graphic Standards Manual and incorporates Ryerson University’s branding guidelines.
Ryerson University alumni graphic standards
The Ryerson University Graphic Standards Manual is still the overarching guide for Ryerson’s branding standards, including those for the Alumni Relations Office. Visit www.ryerson.ca/branding for more information.
By adopting graphic standards, we will ensure a clear and consistent application of the Ryerson University alumni logo and help build on our image and profile locally, nationally and internationally.
These standards will allow us to have better control over our identity and the image we want to project. There will be one look and one voice so that our alumni will always be able to recognize our material, no matter where they see it. The new logo clearly represents alumni, helps alumni maintain a strong connection to Ryerson University and includes imagery that would strike an emotional chord with alumni from all eras.