Introduction
When Winthrop gained university status in 1992, the occasion was marked by the unveiling of a new logo reflecting the institution’s distinctive qualities. Although the newness of being a university has faded, each time the Winthrop University logo appears, it remains a tangible reminder of the important role the university plays in the educational life of this region.
Frequently, the first contact people have with Winthrop is through a letter, publication or commemorative item bearing the university logo or through the Winthrop website. As symbols of Winthrop, any graphic images must be used appropriately in both printed and electronic publications to ensure that the institution is properly recognized and its reputation enhanced.
This graphic standards manual outlines how and when campus departments may use the Winthrop logo in printed publications. For more information on use of the logo on the Web, go to www.winthrop.edu/web/logos.htm. These standards ensure that each time the logo is used, the public receives a clear and consistent message concerning Winthrop’s identity. A uniform presentation by all constituents will help strengthen the public’s perception of Winthrop as an educational leader, committed to quality higher education.
For these reasons, Winthrop’s president has directed the Office of University Relations to review all common applications of the institution’s logos to ensure compliance with the standards presented on the following pages.
Visual Identity Policy
All material printed or produced by Winthrop University, or in the name of Winthrop University, will follow this version of the Winthrop University Visual Identity Manual. You may print the electronic version of the manual found on the University Relations Web page located at www.winthrop.edu/ relations . At the direction of the President, publications personnel in the Office of University Relations are responsible for reviewing all common applications of the Winthrop logo to ensure compliance with graphic standards. Written requests for departure from the graphic standards policy should be directed to the Office of University Relations.
Contents
1.0 Introduction
1.1 Introduction, Visual Identity Policy, Licensing and
Contact information
1.2 How to Prepare a Winthrop Publication
1.3 How to Prepare a Winthrop Publication Continued
1.4 How to Prepare a Winthrop Publication Continued
1.5 How to Prepare a Winthrop Publication Continued
1.6 How to Prepare a Winthrop Publication Continued
and Procedures for Using a Freelance Designer
1.7 Procedures for Using a Freelance Designer Continued
2.0 Basic Standards
2.1 The Winthrop University Logo
2.2 Horizontal Logo
2.3 Stacked Logo
2.4 Logotype
2.5 Shield
2.6 Letterhead Version
2.7 Logo with Unit Signature
2.8 Unit Signature Specifications
2.9 Official University Seal
2.10 Eagle Word Logo
2.11 Horizontal Eagle Logo
2.12 Stacked Eagle Logo
2.13 Go Eagles Logo
2.14 Eagle Head Logo
2.15 Eagle Head with Words Logo
2.16 WU Icon
2.17 Unacceptable Uses
2.18 Unacceptable Uses Continued
3.0 Color
3.1 Primary and Supplementary Color Palettes
3.2 Two-Color Reproduction of Each Logo
3.3 One-Color Reproduction of Each Logo
3.4 Reverse Applications of Each Logo
3.5 Screening
4.0 Typography
4.1 Primary Typefaces
4.2 Primary Typefaces Continued
4.3 Primary Typeface for Correspondence
5.0 Stationery System and Templates
5.1 About Stationery
5.2 Standard Letterhead
5.3 Standard Envelope
5.4 Standard Business Card, Horizontal and Vertical
5.5 Standard and WU Mailing Label
5.6 Note Card
5.7 WU Note Card
5.8 Note Card Envelope
5.9 WU Note Card Envelope
5.10 Other Envelopes
5.11 Athletics Letterhead
5.12 a thletics letterhead with sport signature
5.13 a thletics no. 10 envelope
5.14 a thletics Business Card, horizontal and vertical
5.15 a thletics note Card
5.16 a thletics note Card envelope
5.17 a thletics other envelopes
5.18 Athletics Mailing Label
5.19 Standard Pocket Folder
5.20 WU Pocket Folder
5.21 Athletics Pocket Folder
5.22 Name Tag
5.23 Post-it Note
5.24 Panel Card
5.25 2-Color Flyer Template
5.26 4-Color Brochure Template
5.27 Power Point Templates
5.28 Power Point Templates Continued
5.29 Fax Cover Sheet
5.30 Routing Slip
5.31 E-mail Signature
5.32 Electronic (HTML) Letterhead
6.0 Web Usage
6.1 CMS Design Elements
6.2 Required Template Parts and Optional Pieces
6.3 Web Colors
7.0 Applications
7.1 Preferred Placement of Winthrop Logo on Publication Front Covers
7.2 Preferred Placement of Winthrop Logo on Publication Back Covers
7.3 Example of a Publication with Identity Applied
7.4 Example of a Publication with Identity Applied Continued
7.5 Example of a Publication with Identity Applied Continued
7.5 Merchandise Examples
7.6 Merchandise Examples Continued
7.7 Merchandise Examples Continued
7.8 Exterior Signage
7.9 Campus Dressing
7.10 Campus Dressing Continued
7.11 Vehicle Signage
8.0 Other Identities
8.1 Distinction Icon
8.2 Global Learning Initiative Icon
8.3 Informal Tillman Tower Graphics
8.4 Color Information and Usage Specifications for Informal Graphics
9.0 Appendix
9.1 Glossary
9.2 How to Request Logo FIles
9.3 Contact Information
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