A compelling and thoroughly implemented corporate design ensures a high level of recognition and a unique identity. A strong brand increases the value of the labelled products and boosts the image of the licensees and partners of the myclimate foundation respectively.
These design guidelines are obligatory. They will be used to implement the corporate design in an active and professional manner and to ensure that the Tuftex logo represents a uni-form image.
Tuftex Carpets of California Brand Manual
About Us
Tuftex - Carpets of California is located in Los Angeles County, California. Tuftex is a division of Shaw Industries, a subsidiary of Berkshire Hathaway, Inc. As a division of the world’s largest carpet manufacturer, Tuftex is proud to bring color, texture, warmth and fashion to peoples’ lives and homes.
We attribute our success to our customers and have dedicated ourselves to providing excellence - excellence in quality, design, service, and value.
Tuftex remains dedicated to the same principles today. We're committed to providing the excellence befitting an industry leader. And we're committed to providing the excellence worthy of your favorite place ...home.
Mission, Vision, Values
As a division of Shaw Industries, Tuftex embraces Shaw’s Mis -sion Statement:
Mission
We will exceed our customers’ expectations in quality, service and value, while continually increasing our value to our stake -holders; and provide growth opportunities for our people. We will accomplish this in an environment that values and respects the varied backgrounds of all people.
Vision
To be a world-class company as defined by the customers we serve.
Values
Honesty, integrity, and hard work.