It should be understood that a brand is only as strong as it appears to the outside world. Within this document, you’ll find guidelines regarding how to apply the dotFIT logo in a way that ensures consistent use. You’ll also find typographic and color guidelines that should be adhered to whenever possible.
We envision this to be a piece that will grow in length from time to time as the dotFIT brand evolves and expands. Eventually, the latter part of this document will contain examples of how the brand identity has been applied to materials that present dotFIT as the premier fitness brand. If you have questions regarding application or use of any of the elements discussed in this document, please contact dotFIT Worldwide for approval.
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