A consistent brand promise that is understood and internalized within an organization is also better understood by external audiences. It becomes a rallying cry and a focal point to inform and inspire everyone connected to the brand. Integration and consistency maximize every opportunity to share our values, mission, and promise. Loyola University Chicago Brand and Graphic Standards provides a guide to everyone responsible for creating communications and marketing materials for the University. The goal of this document is to ensure that the University is represented consistently and optimally through all communications that we have with our many audiences, internal and external. It covers everything from use of logos and other images to tone and voice of our messages. We hope you find it helpful.
Loyola University Chicago Brand and Graphic Standards
Our Mission
We are Chicago’s Jesuit Catholic University—a diverse community seeking God in all things and working to expand knowledge in the service of humanity through learning, justice and faith.
Our Vision
Loyola University Chicago is the school of choice for those who wish to seek new knowledge in the service of humanity in a world-renowned urban center as members of a diverse learning community that values freedom of inquiry, the pursuit of truth, and care for others.
Our Promise
Preparing people to lead extraordinary lives
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