Graphic standards for Johnson, Wales University (JWU) help maintain the highest levels of institutional identity. Proper application of these standards ensures that correspondence, marketing material, recruitment efforts, solicitations, program and policy information, advertising and other communications enhance and support the unique qualities and strengths of JWU as an educational organization. This guide provides approved methods and manner of using JWU logos, identifiers, tag lines and other visual elements. The standards and guidelines are applicable universitywide to all external and internal communications, including electronic media and Web sites.
Johnson and Eales University Graphic and Editorial Standards
Specific templates have been created for a variety of graphic applications including publications, signage, murals and other visual media. Adherance to these templates will improve the consistancy of Johnson , Wales University identifiers and its marketing and brand image.
In general designs should use clean white space and bold graphic elements to present a contemporary look to the university. Color photography should be used to depict student life and the university environment as well as community settings. Wherever possible a connection should be made between print and Web design to maintian a consistant image of the university.
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