Castrol Auto Service was introduced to better integrate the Auto Service offer with Castrol and to strengthen the overall master brand.
Key benefits from using these guidelines include:
• Workshop will be differentiated and stand out in the fragmented market
• Standardised visual communications across all physical areas
• Easier identification of Castrol brand by consumers
• Consumers will be encouraged to find out more about our products, due to:
- Implications that Castrol products are recommended by this workshop
- Point of purchase material being consistent and attention-grabbing
- Products being displayed in an effective and presentable manner
- Product information being easily available
- Prices being clearly marked.
All communication materials reinforce our premium image and are in line with our promise to deliver Total Protection.
Téléchargements:
Information
Créé
samedi 9 juin 2012 21:17
Modifié le
jeudi 30 décembre 1999 19:00
Version:
Taille
6.04 Mb
Créé par
BrandEBook.com
Modifié par
Téléchargements
11
Licence
Prix