Having a visual symbol of our corporate identity serves three purposes. It brings cohesion to the diverse range of material we produce, it identifies us as the originators of the material and it helps keep costs down by saving time in the preparation of specifications.
This guide provides simple, brief advice on how to use our visual identity. I would be grateful if you could read it and refer to it whenever you commission or prepare material, including stationery and electronic publishing.
The guidance has been drawn up so as not to limit the use of approved local identities. For instance, the Departmental identity of the DTI (one example from many) can be accommodated easily within the guidelines.
A copy of these guidelines will be supplied to all local design and print companies. Each specification has been written with printers and designers in mind to avoid you having to prepare your own specification every time you commission work.
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Sunday, 10 June 2012 00:10
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Thursday, 30 December 1999 19:00
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