This guidelines document has been created to define the correct use and creation of marketing communication materials for Western Digital internal hard drive components offered through the Client, Enterprise and AV business units.
WD Components Product Marketing Guidelines
This document will explain the rationale behind the marketing approaches for each business unit and how various creative elements are used to maximize the effectiveness of regional and local marketing efforts in promoting the brand.
The ongoing Western Digital global communications effort has been thoroughly established, and is constantly einforcing our reputation for providing high quality products and best-in-category performance. When using the available materials covered in this Guidelines document, your local marketing effort will be more effective if it is similar to this global campaign, and is consistent with the guidelines presented in this document.
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