Brand Positioning
Our brand is a promise we make about all things related to the University of Colorado (CU): our campuses, our foundation, and our system. Our brand is more than a name or a signature. Every point of contact we have with our audiences—students, faculty, staff, alumni, donors, and others—builds perception about who we are as a university, the things we do to fulfill our mission, and why we are important to our stakeholders.
UCCS University of brand identity standards 2012
Position
Who we are, what we do, and why it matters
For centuries, people have been drawn to Colorado for discovery, individual success and better lives. We are the University of Colorado, and we embody that spirit by investing in the people, places, and ideas that will move Colorado and the nation successfully into the future.
We are a recognized leader in higher education on the national and global stage. We collaborate to meet the diverse needs of our students faculty staff and communities. Our purpose is to promote innovation, encourage discovery and support the extension of knowledge in ways unique to the state of Colorado.
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