Cyclops® was developed by a group of industry bodies to help to de-mystify beer. For too long we have used long, flamboyant tasting notes which can mean little to bar staff and makes it very hard for drinkers to understand what it is that they like about certain beers.
The principal of Cyclops® is therefore simple: to give consumers and bar staff clear, concise information about the look, smell and taste of a beer.
Cyclops Beer Brand Guidelines
The Cyclops® matrix has been designed to present this information in an easy to understand format and may be used to communicate the attributes of any beer on a variety of applications. To ensure that the consumer recognises and trusts the Cyclops® system, it is important that we maintain a consistent identity. This document sets out some simple rules for using the Cyclops® logo and matrix, and we appreciate your efforts in implementing them correctly.
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