TC 125th POSITIONING STATEMENT
As Teachers College prepares to celebrate the 125th anniversary of its founding, we are presented with a wonderful opportunity to tell the TC story – our rich history , our legacy of “firsts” and our positive impact on the community. Now is our time to reinvent ourselves by building on our strengths, embracing our distinctions and creating an institution that honors the past while transforming the future. We are celebrating a tradition for tomorrow.
Teachers College 125th Anniversary Style Guide
To that end, developed an anniversary icon that speaks to our core values and 125 years of excellence while reflecting the unflagging vibrancy we bring to our work in each new era. The new TC icon will be visible across our campus and in all our communications, visually telling our “story” by evoking the turning of pages. Each vibrant, graphical element represents our four major areas of focus: Education, Health, Psychology, and Leadership which overlap with the others, as they do in our daily endeavors.
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