The Asurion brand is our face to the world.
The Asurion brand is made up of 14,000 creative people working in unison to overcome real-life obstacles, a system that operates 24/7, speaks six languages, and works across any device, platform or provider.
Asurion Brand Guidelines 2013
The Asurion brand listens, understands, fixes, replaces, solves and explains. The Asurion brand recognizes the interconnectivity of life and technology, understands the underlying complexity that makes so many things simple, and promises to keep life up and running.
Clearly, the Asurion brand has extraordinary value, and one way to protect it is by using its visual elements – logotype, typography and color palette – properly and consistently. These guidelines are intended to help, guide and show you the way as you bring our brand to life.
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