With more than 20,000 Members and more than 117 Chapters all around the world, maintaining the International Coach Federation (ICF) brand can be a difficult task. Without your help, ICF would not be able to present a cohesive message. Consistent ICF logos, colors, fonts, and communications enable ICF to maintain a clear, recognizable and unified brand identity, both within the ICF community and with all of our constituency groups. This document provides guidelines for the articulation of the ICF brand so that together we can advocate for coaching in one strong, unified voice.
In addition to the identity elements provided within, it is imperative to the health of the ICF brand that all members abide by the ICF Code of Ethics (page 21), which members agreed to upon joining the ICF. Chapter Leaders should also refer to the Chapter Leader Ethical Guidelines (page 31).
It is important to remember only ICF Chapters, ICF Credential holders, and ICF Members in good standing are allowed to use the ICF marks. Former members, as well as unrecognized chapters, are not permitted to use the ICF marks in any form.
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