CUSTOMER VALUE PROPOSITION
We believe every driver deserves to be free from the anxiety of keeping their vehicle in top shape.
Jiffy Lube Brand Guidelines
TARGET AUDIENCE: People who value their vehicles and depend on it to keep their life running. They understand the importance of an oil change and proper maintenance and are open to pay more for that benefit.
KEY CONSUMER INSIGHT: Consumers have anxiety around everything it takes (and where to take it) to keep their
vehicle running in top shape.
TABLESTAKES: Oil change, convenience/speed, knowledgeable/trained employees, trust, value for money, range of services and quality products are all expected in the quick lube industry.
FUNCTIONAL BENEFITS: Making it easy to maintain your vehicle. EMOTIONAL BENEFITS: No matter what the source of anxiety, we make you feel assured.
REASONS TO BELIEVE: We do more than change oil. We’re preventive maintenance experts. We were the nation’s first ASE accredited training provider in the quick lube industry.We have access to manufacturer recommendations for all vehicle makes and models and even keep our customer’s service records on file in our nationwide database — so no matter where they are — our customers know that Jiffy Lube understands them and their vehicles.