We have created these guidelines to make our institution’s communications more cohesive and authoritative.
Our visual identity is the outward expression of the values of International Inner Wheel and the way we choose to express ourselves to our friends and colleagues.
It is important we maintain high standards and consistency across our brand, so that we continue to gain recognition and respect.
These guidelines set out simple rules about the use of our brand identity and the way it should be applied to all the key materials we use.
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