What’s all this about?
This guide is to help you – creative person or otherwise, in house or not – to be true to our brand. And by following a few simple rules, you can be.
Our visual identity and design language have been carefully crafted to create a strong and consistent image which is part of ACCA’s brand offering. Our rules are here to enable you to ensure all design work remains true to, and consistent with, our brand image.
All of us – yes, that means you too – must stick to these rules.
ACCA Brand Identity Style Guide
What these guidelines can do for you
Part of our job is to make your job easier, so in these guidelines you’ll discover:
What marketing materials are produced by the ACCA corporate marketing department and, therefore, do not need to be produced anywhere else in the organisation.
What marketing materials are meant to be produced by national offices and other ACCA departments, plus clear directions on how they should appear.
What steps you should follow if you believe you need to create marketing materials that are not covered by these guidelines.
Why this stuff matters
Our brand plays a vital role in furthering the aims of ACCA, our members and, of course, our students right across the world. We all have a responsibility to protect and enhance it.
Now, help us to help you
Still uncertain about what you can or cannot do with our brand? Then just ask us in the corporate marketing department in the UK. We promise you an answer. This step is not just easy, this step is obligatory.
Lots of work and consultation has gone on within ACCA and beyond during the production of these guidelines. But like the organisation itself, they will evolve, so we welcome your feedback and suggestions for improvements.