The University of Oxford is one of the world’s leading academic institutions and one of the oldest, with a unique heritage that dates back to the 11th century. Today its reputation, like its longevity, reflects a deep and abiding commitment to excellence in every area of teaching and research. As a result of that commitment, the University enriches international, national and regional communities in countless ways: through the fruits of its research and the skills of its alumni, through sharing academic and cultural resources, and by publishing outstanding materials in many formats for learning and study.
The University is also an immensely diverse institution with 38 colleges and 6 permanent private halls. It boasts a remarkable range of centres of knowledge and expertise, with the Bodleian Library and the Ashmolean Museum among its many architectural and cultural treasures.
Oxford’s sheer diversity and dynamism present major challenges and rich opportunities when it comes to communicating to worldwide audiences its achievements and aspirations, its relevance and its rationale. It must do so in a rapidly changing and increasingly competitive global environment. So we need to innovate but we also need to be consistent, for those many audiences to have a clear and deepening sense of who we are and what we stand for. In visual terms a key element of that process is to use our well-established identity in a coherent and consistent manner.
These guidelines are intended to help achieve that. I hope you will find them useful and informative.
Unique visual identity
The University of Oxford needs to present a consistent identity to ensure instant recognition of our global brand among a wide variety of audiences around the world.
Our visual identity is the graphic expression of who we are and what we represent. It has a major role to play in promoting a consistent and positive image of the University.
The concerted application of our unique visual identity has even greater significance in the modern world where
communication systems have evolved to provide instant global messaging. Individuals now receive an extraordinary
number of messages every day through a wide variety of media.
It is therefore in our shared interest to ensure that the messages from Oxford University achieve the greatest prominence, recognition and relevance by using all the communication skills at our disposal.
By applying these visual identity guidelines, we can all make our communications clear, consistent and professional. Together, we will be able to convey and promote the academic excellence and cultural significance of the University of Oxford.
These guidelines provide the tools to create a necessary visual uniformity among the rich diversity that is contained within the University of Oxford.
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