All brands built perception and our brand is no different. The perception is built through numerous ways, when a customer experience your products through packaging, pricing after sales etc. which gives the customer a feeling of the brand. The brand image is a promise made and that must be kept at all times.
We build this perception through well design creatives, taglines and other marketing collateral which are consistent in nature. “Its like saying, its my brand these are the colors” This brand ideation manuals gives an comprehensive explanation about the whole process of detailing the logo, colours, office stationary & covering both print as well as digital media.
Our Brand Identity
Wellwisher Group's brand identity is just a perfect alignment of our customer's aspirations and our commitment to deliver on time and every time. We feel great about our brand and carry the same feeling everyday and project a very relaxed and friendly image to our associate and suppliers.
We convey our brand identity through various modes of communication and experiences. Through the products we sell, how we look and act, and what we say. Everything we do has a direct impact on the minds of our customers. It is the identity and personality of our brand that conveys the essence of our thoughts i.e. 'elevating life in style'.
Wellwisher Group Purpose
Elevating life in style
WELLWISHER PERSONALITY FEATURES
Our purpose drives all our business decisions and actions. It is the guiding philosophy we communicate with pride, passion and commitment, internally and externally.
Our brand character, positioning and commitment:
Character - Committed to elevate people's lifestyle
Positioning - Wellwisher Group express the benefit to the customers and all the brand
communication must support our brand positioning
Commitment - To provide people homes which are value for money
WE ARE THOUGHTFUL...
We are visionaries; we have thoughts, visions combined with actions. We understand our customers and know how to communicate and build our brand.
WE ARE GENUINE...
Our core values are based on our vision, a vision of providing our valued customers a place to live, prosper and achieve most wanted treasure of today's time i.e. peace of mind. The visions we shape are based on trust that we never want to lose in any way.
WE ARE INNOVATIVE...
We are dreamers; innovators, who willingly go that extra mile to achieve something extraordinary. Our innovative strategies and techniques help us to invent and achieves pieces of perfection every time.
WE ARE OPTIMISTIC...
Optimistic approach towards anything and power of positive thinking, these two weapons fuels our hearts with new dreams and aspirations. It also takes us to the new level of achievement by bringing new energy and hope in anything we do. Because we are optimistic, we help our customers to fulfill their dreams.
Wellwisher Core Values
Our core values are integrity, optimism, thoughtfulness and genuineness - always positive about our thoughtfully engineered measures of services. We act with integrity in all our interactions with staff, guests, and our community. Integrity for us means clearly defining expectations, following through on commitments. We value thoughtful planning so we are able to maximize our resources, minimize our environmental impact, and balance the excitement of new possibilities with the need to maintain quality and continuity.
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