When applying a brand, visual consistency is paramount. Not only does this send a message to the public about the stability of your organization, it also promotes public awareness as they begin to recognize and remember your mark. This book was created to establish guidelines for using the identity of the Desert Managers Group. By following these guidelines, you are establishing a consistent look and identity for your organization.
Desert Managers Group Graphic Standards
The contents of this manual include everything from signage to stationary. It will cover the application of the logo to vehicles and clothing, public signage and web-sites. Please refer to this manual often as you build public awareness through consistent brand identity.
A logo is the essence of an organization distilled into a visual form. It communicates the ultimate goal of a specific company in a concise and memorable way. Logos can be abstract forms that communicate ideas or iconographic representations of actual objects.
A good logo is memorable. It communicates on more than one level and will not soon be out-dated. It is reproducible in black and white and easily reduced to smaller sizes. Color is not necessary in a good logo, but does enhance the visual impact it may have. While the ideas communicated are complex, the form remains simple and easily understood.