The following Graphic Standard Guidelines are a comprehensive resource for anyone designing, printing or producing communication materials for Plattsburgh State University of New York.
With your assistance, we can ensure that all communication from our institution is integrated and consistent – making each individual component, and our marketing efforts as a whole, stronger and more effective.
In the fall of 2002, the following graphic standards were established as part of a complete re-branding of our institution – including an updated logo, new typefaces and colors, and a new, modern personality for the brand. [Logo files are found on the CD included in these guidelines.] From the smallest newspaper ad to the largest collateral piece to the Web site, all Plattsburgh State University of New York communication materials must follow these standards.
Plattsburgh State University of New York Logo Treatment
Consistent adherence to logo standards is vital in establishing Plattsburgh State University of New York’s dentity. Detailed instructions are included for using the Plattsburgh State logo in collateral materials, print ads, letterhead, PowerPoint presentations and Web applications.
Basic Logo Rules
1. Don’t reconstruct the logo or any of its elements.
2. Don’t alter the proportions of the logo. Each element has been precisely arranged and is to be kept to the same size and proportion.
3. Any clear space surrounding the logo must be kept in proportion to the information and area surrounding it. There should be a minimum of 1/8” around the logo.
4. Never use the logo in text. In text, use the words “Plattsburgh State University of New York” or “Plattsburgh State” in all references.
General Logo Information
The logo should print in either black, PMS 186 Red, PMS Cool Grey 8, or as 45% Black.
The logo can also be reversed.
The logo is provided in black only for one-color applications. A smaller version of the logo also has been provided for use in smaller applications.
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