As one of the most recognized and beloved charities in the world, The Salvation Army has a reputation to maintain and standards to uphold. These standards don’t just end with the way we conduct ourselves or the charitable services we provide. They extend to every form of communication that bears our name. Letters, business cards, signs, advertisements, forms, and countless other communication materials present an important, lasting image of The Salvation Army. They distinguish us in the minds of donors, strengthen our impact, and maximize the unified effect of The Salvation Army brand.
Salvation Army Graphic Standards and Guidelines Manual
To maintain this distinction, every piece of communication must be consistent. Every word, every visual must represent a consistent, coherent impression of The Salvation Army in people’s minds. And we must legally protect our trademark and corporate identifiers by using them correctly and consistently.
This guide will help you do just that.