A brand and the subsequent experience encountered from the brand reflects the promise and personality of any successful organization. It’s what people think of whenever they experience the name MCPHD. The brand, or identity experience, is directly connected to MCPHD continuing to offer the finest in public health community services to every Marion County resident. One part of the identity experience is portrayed through the organization’s visual identity or logo. When used consistently in communication materials, the brand will ensure that relevant core messages reach the various MCPHD publics.
MCPHD Marion County Public Health Department Brand Identity Standards Guide
The identity guidelines outlined in this manual will ensure a professional, consistent and effective image of MCPHD and its public health and community outreach efforts. This manual serves as the primary reference tool for implementing and managing the MCPHD identity and brand. Over time, it will create MCPHD brand equity, awareness and recognition for MCPHD in the community. This manual is a teaching tool, guidebook and reference for preparing all the MCPHD communications materials and assets (print, digital, advertising and otherwise).