One of the most important ways of expressing our brand is through our identity. It sums up what we stand for by reflecting our values and giving a feel for the quality and service that can be expected from Etihad Airways, both on the
ground and in the air.
One of the most important ways of expressing our brand is through our identity. It sums up what we stand for by reflecting our values and giving a feel for the quality and service that can be expected from Etihad Airways, both on the
ground and in the air.
These brand guidelines explain the many different elements that make up our identity and describes how they work together.
Presenting a consistent image to the marketplace is important to build a powerful and successful brand.
It is absolutely essential, therefore, that these guidelines are followed at all times and applied correctly, no matter how big or small the task.
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