A consistent approach to communications products helps to ensure that EERE is viewed as a primary, authoritative source of information about renewable energy and energy efficiency technologies.
EERE Energy Efficiency and Renewable Energy Identity and Design Guidelines for Communications 2016
This framework includes guidance and requirements on the use of colors, fonts, visual identifiers and logos, and other aspects of EERE information products. The standards are intended to balance flexibility and consistency, by clearly delineating recommended versus required elements. EERE offices are encouraged to be innovative in their product writing and design, and to work with the Communications office early on for solutions to best meet audience needs.