BrandEbook.com

Cemex: A cement brand mixes in some color

Cemex is the leading cement brand in Mexico. The cement market began to change and become more competitive as foreign companies began to enter. Loyalty among the network of distributors was vulnerable due to a lack of attention from Cemex. Given that better pricing was not a sustainable solution, Cemex asked Landor to create a more attractive exterior image for its distributors. The goal was to improve sales and create goodwill among distributors by showing Cemex’s appreciation.

 

Challenge

 


Warning: count(): Parameter must be an array or an object that implements Countable in /home/www/brandebook.com/components/com_k2/templates/common/item.php on line 374

Comments  

Kamal Sharma
0 # mrKamal Sharma 2019-05-09 11:07
hi
Back to top