For more than 130 years, the Chicago Public Library has been one of the leading library systems in the nation. Through a network of over 75 neighborhood branches, it serves thousands of visitors daily. In 2005, the Library completed a five-year strategic planning process culminating in the addition of more than 50 new libraries throughout the Chicago Metro Area, with more additions planned. As a part of the strategic plan, it was determined that the Library could benefit from increasing patron awareness and usage of library offerings, facilities and programs.
Chicago Public Library: Livening up a library's look
The Chicago Public Library’s identity and seal had remained largely unchanged since the library’s 1873 opening. To increase awareness, a consistent look and feel needed to be created so that all communications would be linked in the minds of consumers. The goal was to create a stronger and more cohesive impression of the library.