Thawte is a globally recognized certificate authority that has been delivering comprehensive trusted services for more than a decade. We enable businesses and individuals to communicate and transact securely, by verifying and authenticating their identity.Since 1995, Thawte has issued more than 620,000 SSL Certificates in over 190 different countries. In fact, Thawte was the first certificate authority to offer public SSL Certificates outside of the United States. The Thawte brand is a collective expression of the company’s vision, values, technology, people, and partnerships. By effectively and consistently delivering the brand message, Thawte will be able to influence how a prospect, customer, and the industry view our company.To be effective, branding must set our company apart from the competition, specifically by conveying Thawte SSL solutions as full-featured, comprehensive, internationally focused, and modestly priced.
thawte brand and style guidelines
BE CONSISTENT
Everything we do has the potential to build the Thawte brand. If we are committed to being consistent, we will consistently build the brand. In order to be consistent, you will need to understand and follow these guidelines consistently and effectively.If vendors, partners, or Thawte employees use our brand incorrectly, it exposes Thawte to serious and costly legal risks—preventing Thawte from being able to take strong legal action against any parties that might try to undermine our brand. Your strict adherence to these guidelines will support our business needs and will assist legal efforts to protect the Thawte brand.
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lundi 11 juin 2012 07:07
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