Each year, a multidisciplinary mix of respected international industry experts gathers to jury the competition. The entries include before and after examples of the work with written summaries outlining the strategic thinking behind the design execution. Some of the criteria used to evaluate the viability of the work includes:
A distinguished panel of judges selects the winning entries.
• A clear evolution or transformation to meet strategic objectives
• Exceeded expectations and/or incorporated an element of surprise
• Spurred an emotional connection in the target audience
• Intelligently executed and capable of being implemented across a variety of media
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