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Graphic standards reinforce the visual identity of a company or corporation. Graphic identity is the cornerstone of communication efforts. Inconsistent visual and conceptual images confuse our publics and undermine messages. Consistent use of graphics, symbols, color and typography increase the University’s level of visibility and credibility, and enhances its image.
BRAND CHARACTERISTICS The Ocala/Marion County Chamber of Commerce brand encompasses a variety of dimensions. These characteristics are reflected in the signature of the organization, which includes line art depicting the most important aspects of our community and the fundamental purposes of the organization. These icons represent date of inception, business networking, the equestrian community, and general industry.
This is a practical book. It shows you how to use our new logo, what we want to achieve through photography, and how to use design to maximize our impact. It gives you typographic details, colour palettes and advice on choice of images. It provides the tools to create something strong and distinctive, in a clearly marked family of Christian Aid communications.
mit ihrem Selbstverstandnis als modernes Dienstleistungs-unternehmen und in der Tradition des grofiten Stadtsohns Johannes Gutenberg mochte die Stadtverwaltung Mainz ihre zahlreichen Aufgaben, Leistungen und Einrichtungen den Burgerinnen und Burgern durch eine zeitgemafee und an-sprechende Darstellung in der Offentlichkeit vermitteln.
To enhance the recognition of it’s Members, the PGA of Australia has designed a specific PGA Professional logo to more closely identify members with their association in a manageable way. This booklet has been developed to demonstrate to all PGA Members how and where they may use the PGA Professional logo.
The American Red Cross is one of the nation’s best-known and most-respected charities. Yet in today’s world, where the public is bombarded with information and calls for support, it’s more and more difficult to stand out and be remembered. Consequently, it’s more important than ever that we present our organization consistently.
Islington Brand Handbook Spécial
A bold and distinctive visual identity has been developed for Islington Council that will play a key part in promoting the council as a forward thinking organisation, focused on delivering quality services to our residents and partners. This set of identity guidelines has been produced to aid the design of all communications material that the council produces. This will ensure that Islington Council portrays a common and easily recognisable visual style that translates across the wide breadth of public services that it provides.
A consistent brand promise that is understood and internalized within an organization is also better understood by external audiences. It becomes a rallying cry and a focal point to inform and inspire everyone connected to the brand. Integration and consistency maximize every opportunity to share our values, mission, and promise. Loyola University Chicago Brand and Graphic Standards provides a guide to everyone responsible for creating communications and marketing materials for the University. The goal of this document is to ensure that the University is represented consistently and optimally through all communications that we have with our many audiences, internal and external. It covers everything from use of logos and other images to tone and voice of our messages. We hope you find it helpful.
In 2003-2004, Canam Group and its business units each adopted a new corporate image in order to meet visual identity needs that emerged following changes in the company’s organizational structure. The present guide is therefore a "bible" of sorts in terms of graphic standards applicable at Canam Group companies. It describes the mandatory rules that apply to the creation and presentation of company logos on all types of mediums (print, electronic, etc.) while also defining any applicable restrictions. The guide fosters the correct and uniform use of all logos with a view to reinforcing their impact.