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This is the De Beer Refinish house style handbook. De Beer Refinish is a strategic brand of Valspar Corporation USA and is part of the Valspar Automotive division. A house style handbook provides guidelines that can be of great use in developing communications.There will undoubtedly come a time when something needs to be developed in a unique shape or format. You will probably find the basic premises outlined in this handbook very helpful for this, too.
Core Net Global Empowering Corporate Real Estate and Workplace Executives Graphic Standards and Style Guide Spécial
CoreNet Global has a well-recognized corporate brand within its membership and has spent time and resources on strengthening the brand for internal and external audiences. Staff and members of CoreNet Global are responsible for maintaining the power and consistency of the CoreNet Global brand.
Understanding a brand Brands are a promise you make to your customer. It’s a promise based on what they expect to receive when they hear or see your name. Historically, brands were primarily symbols used to identify products and services; today, brands carry more meaning. The Concur brand is the relationship between us, our stakeholders and the public. Like any relationship, it is based on every interaction.
jiffy lube Brand Standards Guide Spécial
The Jiffy Lube® brand has been revitalized to deliver an updated image that conveys a shift from an oil change only proposition of the past to an auto maintenance experience for the future. The development of the new brand identity was influenced by the need for improved legibility and the ability to express these newly defined qualities and characteristics that are unique to Jiffy Lube:
Baylor’s visual identity distills the qualities that make the University unique, and it conveys this “brand” to the world. The promise of academic excellence, Christian commitment, and development and growth of a caring community—these and other attributes of the University come alive in a very real and meaningful way for thousands of people around the world when they see the University seal, the Baylor University wordmark, and other Baylor “marks.”
This brand identity system is designed to drive reconsideration of the American Red Cross as a world-class 21st-century brand. With your help, we will steward and protect an unmistakable visual identity that unites our organization’s many activities. The Mission Statement for the American Red Cross was recently updated by the Board of Governors and will be shared with the organization in early 2012.
A compelling and thoroughly implemented corporate design ensures a high level of recognition and a unique identity. A strong brand increases the value of the labelled products and boosts the image of the licensees and partners of the myclimate foundation respectively. These design guidelines are obligatory. They will be used to implement the corporate design in an active and professional manner and to ensure that the Tuftex logo represents a uni-form image.
What is a Brand? A brand is a promise that should be easily understood through a simple idea you can place in the minds of your various stakeholders. A Brand Promise should help to focus on the delivery of product and service experiences. A brand helps you all work together towards the same ambition.
Castrol is proud to be an Offi cial Sponsor of UEFA EURO 2012™. For Castrol, the association with football is a powerful one, strongly reinforcing the brand’s values and positioning. Building on the huge successes of UEFA EURO 2008™ and the 2010 FIFA World Cup™, Castrol’s ongoing commitment to football provides a route to a mass football target audience that overlaps strongly with the brands 45 million customer and consumer base. The contract set between Castrol and UEFA carries clear guidelines on how we can use our association with the UEFA EURO 2012™ event. The following guidelines show how to use the UEFA EURO 2012™ brand in Castrol’s communication materials. The Castrol look and feel remains the same as set out on the Castrol Brand Centre.
Introduction When Winthrop gained university status in 1992, the occasion was marked by the unveiling of a new logo reflecting the institution’s distinctive qualities. Although the newness of being a university has faded, each time the Winthrop University logo appears, it remains a tangible reminder of the important role the university plays in the educational life of this region. Frequently, the first contact people have with Winthrop is through a letter, publication or commemorative item bearing the university logo or through the Winthrop website. As symbols of Winthrop, any graphic images must be used appropriately in both printed and electronic publications to ensure that the institution is properly recognized and its reputation enhanced.