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The Veolia World Solar Challenge Masterbrand is based upon a set of graphic elements: the sun symbol, the logo type, the corporate typeface and the corporate colours. The standards outlined in these guidelines apply to all advertising, print signage and promotional items.
The Let’s Move Together campaign aims to engage individuals and communities in a conversation about arthritis and activate them to participate in the Arthritis Walk. The following brand guidelines outline the graphic standards for Let’s Move Together, as well as the essence of the campaign and how to best communicate it to key stakeholders.
Most of us can identify hundreds of brands simply by their colour, graphic style or font. We only identify with a brand when it chimes with our own values, aspirations or beliefs..
Background to this document This document is the culmination of the development of our ‘hypermarket’ store format concept and represents a significant number of changes from the original project - hence this bespoke publication.We urge you read it thoroughly as many of the changes will have significant impacts on the presenting the store look and feel in these contexts. The important changes to note are divided into two areas - the development of a new identity and the adaptation of the concept to alternate building forms..
Life is unique as a church because we provide Christ-life discipleship in a relational setting to people from Gen X and Y who desire to live their faith—not just talk about it. Visually and in all creative efforts we want to establish a clean and uncluttered environment. The Life brand should represent freedom, clarity and organization with organic elements of expression such as an occasional brush stroke or hand-drawn line. Public-facing materials should never be dark, heavy or overly busy. All materials should be clear, concise and consistent with clean typesetting and plenty of room to breathe.
The Calvary Baptist brand is a visual expression and reflection of the church it represents. It is the identity, perception and expectation of the church in the minds of people in the community. To be effective, it must be distinctive, memorable and consistent. The brand is more than just the logo, and includes colors and fonts as well as design and photography style. The Calvary brand is created through every form of communication from business cards and internal publications, to direct mail, signage, the web, and in many other ways as well.
The property market is more competitive than ever, that’s why it’s important to have a distinctive, simple and consistent brand identity. This new Property People logo is the graphic representation of our company and the values it stands for. It identifies us to the world, displaying an image that is both strong and approachable.
In September 2008, the NAHB Board of Directors adopted a new NAHB Brand Portfolio Strategy. NAHB moved from a system of under-leveraged and dissociated brand offerings to a strongly master-branded system. This move is meant to build strength in the NAHB brand and, through greater linkage to each of our offerings, make those offerings (both individually and as a group) stronger and better able to serve the Members.
Often it’s the most trying events that unite the greatest causes, bringing different groups with common goals to the same table. With a collective voice and a united front, diverse organizations stand to create a movement far larger and more powerful than the sum of their separate parts.