PDF Brand Identity Guidelines Download Recommends
When one hears the word “brand” it is often thought of as a marketing tool to help sell a commercial product from a faceless corporation. On a college campus, the notion of branding the college is easy to dismiss because it seems to conflict with the mission focused on learning, creativity and academic freedom. However, branding is an important part of any organization that is representing itself to a variety of audiences – whether it’s a Fortune 500 company or a world-class university.
WELCOME to the CATHAY PACIFIC experience. On September 24, 1946, Cathay Pacific was founded in Hong Kong. With a deep commitment to our Hong Kong roots, we as one of Asia’s largest airline companies, continue to invest in Hong Kong’s aviation industry, establishing a name for Hong Kong as an international transportation hub.
BPAY is the leading electronic bill presentment and payment service in Australia. Both BPAY and BPAY View? are registered to BPAY Pty Ltd. ABN 69 079 137 518. Since 1997 the BPAY logo has become a distinctive symbol that is recognized and remembered by bill payers. The health of the BPAY brand is largely a result of billers and financial institutions effectively and consistently communicating the brand across all mediums, both printed and electronic.
A successful brand does not only speak about the product it sells, but also portrays the company, including the people that work for it and the values that guide their decisions and actions.
The aim is to organize a successful JCI World Congress in Brussels in 2011. To make this a reality, a lot of effective marketing communication efforts will need to take place in two phases. The BID phase supports the candidature position leading up to the election in November 2009. Once the election has taken place and the bid secured, the COC will start to market the Congress for its execution in November 2011.
The Association for Corporate Growth® (ACG) drives middle-market growth. Through consistent application of ACG’s unique brand signature, typography, colors and imagery detailed in these standards, communications at all levels will reflect ACG’s mission and present a unified, consistent image across the world.
Our brand is the face and personality of Almasa. As important as our services, our brand is the comprehensive effect of our logos, products, trademarks, advertising, brochures and presentations-everything that represents Almasa. We created this document to introduce our branding elements and provide the tools you need to help Almasa maintain a uniform corporate identity. The guidelines in this document are not meant to inhibit, but to improve the creative process. By will accurately and cohesively represent Almasa.
Launched in 2004, SmartWay® is an EPA program that reduces transportation-related emissions by creating incentives to improve supply chain fuel efficiency. Core Identity Elements SmartWay Brand Positioning Statement The U.S. Environmental Protection Agency’s (EPA) SmartWay® brand represents cleaner and more efficient transportation options that reduce greenhouse gases and improve air quality.
Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions as it is for individuals. As we approach our 50th anniversary year, we recognize the need for an appearance that reflects the stature, scope and uniqueness of The Graduate Center today. As a result, we have engaged in a rebranding exercise executed in collaboration with C&G Partners that has given us a new logo and accompanying visual vocabulary detailed in these Graphic Standards Guidelines.