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In today’s highly competitive and overly marketed world, even universities and colleges are constantly competing for attention. Because of this barrage of messaging in the marketplace and the complexity of our institution, it is critical to our success that we speak with one
united voice.
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Correct use of the brand
The LOGESTA corporate image has been designed to express our company’s personality and current situation. We want to be perceived in a way that positions us perfectly in the market, ahead of our competitors.
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The University of Baltimore is a place of transformation, providing students with the opportunity to discover what they are capable of and the education to achieve it. This is a place for gaining knowledge, for exploration, growth, discovery, creativity and their real-life applications.
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Great brand identities don’t just happen.
They aren’t just a nice logo, a catchy name or a memorable communication program.
Our brand identity began as a reflection of how we wanted to be perceived.
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