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Professionals identity new look design rationale
Overall comments
The new marks and logo's makeover moves the Professionals branding to dynamic, forward-moving, exciting, positive and approachable, while retaining the clean crisp finish needed to communicate credibility and professionalism.
As part of the consideration relevant to the brand and how it relates to today’s market, with a focus on a potential large female impact in sales, OZ SOLUTIONS suggested a refinement or enhancement of the existing logo (name, underline and star inclusive) be considered.The suggestion was on the basis of reflecting the image Professionals wishes to have in the marketplace now and in the future and to reflect the elements that customers have indicated via market research that they desire (and demand) in a real estate or property company of choice.
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With every interaction, we make an impression. Whether it is a conversation, a smile, a sign or a community initiative, our decisions, our actions and our communications should convey what the Y stands for and the benefits we offer. The more intentional and consistent our interactions are, the more powerful our promise to strengthen community becomes.
We are well on our way to becoming an organization that not only has a familiar name, but also provides a consistent experience for everyone that encounters us. Together, we are shaping perception, further engaging members and participants, and increasing the support we need to carry out our promise.
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Premiership Rugby is the organisation which represents the 12 professional Rugby Union clubs, who compete in the Premiership Rugby competition, the European Cup, the Anglo-Welsh Cup and the Premiership Rugby 7s Series.
Premiership Rugby’s main objectives are to:
• Build greater awareness of rugby union at elite club level
• Drive commercial revenues and attendances
• Ensure the long-term viability of its clubs and tournaments
• Create and implement on behalf of the clubs mid- and long-term strategies for the benefit of the club game
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The primary logo for Morgan Foundation to be used in most applications. It consists of two elements, the icon and wordmark. The wordmark should not be used on it’s own without the icon. The icon can be shown by itself to reinforce the brand in some cases, but the full Morgan Foundation logo must also be included in the communications.
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