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Correct use of the brand
The LOGESTA corporate image has been designed to express our company’s personality and current situation. We want to be perceived in a way that positions us perfectly in the market, ahead of our competitors.
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Life is unique as a church because we provide Christ-life discipleship in a relational setting to people from Gen X and Y who desire to live their faith—not just talk about it. Visually and in all creative efforts we want to establish a clean and uncluttered environment. The Life brand should represent freedom, clarity and organization with organic elements of expression such as an occasional brush stroke or hand-drawn line. Public-facing materials should never be dark, heavy or overly busy. All materials should be clear, concise and consistent with clean typesetting and plenty of room to breathe.
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All commercial and corporate brands have a history of their own; some mythic and others legendary. From the ancient laws of Imperial Rome when the potters’ marks were regulated to ensure quality, to the explosion of branding seen in the twentieth century, the ideal of the value of brand has continued to taunt consumers and owners alike. For over 20 years, the Parkway interest in operating and developing quality private health care in Singapore grew in reputation and scale. With 1000 beds today and three quality hospitals whose reputations have aided Singapore’s own recognition as a regional medical hub, it seems like an opportune time to let birth the new brand.
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Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment.
The company began its manufacturing operation with seven employees in a garage-type building located just south of Beatrice, Nebraska. In 1983, the company relocated to its present location in the Gage County Industrial Park in Beatrice.
At that time, the company focused on manufacturing a line of mid-size walk-behind mowers and turf rakes. In 1987, due to the rapidly growing turf care equipment market and the competitive nature of that market, the product line was expanded to include commercial riding mowers.
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