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Graphic standards for Johnson, Wales University (JWU) help maintain the highest levels of institutional identity. Proper application of these standards ensures that correspondence, marketing material, recruitment efforts, solicitations, program and policy information, advertising and other communications enhance and support the unique qualities and strengths of JWU as an educational organization. This guide provides approved methods and manner of using JWU logos, identifiers, tag lines and other visual elements. The standards and guidelines are applicable universitywide to all external and internal communications, including electronic media and Web sites.
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A carefully managed and well-implemented brand identity program is essential to presenting a unique, strong and unified image to the world.
The guidelines outlined on the following pages are intended to ensure that the elements of Connecticut’s branding program are used correctly and consistently.
Along with examples of correct usage of the logo, typography, color palette and other elements, specific directions are included to guide the design and production of Connecticut’s tourism communications materials.
Accurate implementation of these brand identity elements will build equity in our brand and strengthen and unify our messages in marketing Connecticut tourism.
We encourage the tourism industry to implement these brand standards throughout all of their promotional materials.
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We are glad to have you on board for EUROPEANMOBILITYWEEK, the Europe-wide awareness-raising campaign on sustainable urban mobility. Together, we will be able to further the cause of sustainable urban mobility!
The objective of this campaign is to achieve a positive behavioural change towards smarter, cleaner and more intelligent urban mobility. Participation in citizen-led initiatives at the local level during the week of 16-22 September represents the highlight of the campaign. But actions are not limited to one week in the year: in addition to local authorities, other organisations that promote sustainable urban mobility at any time during the year gain valuable visibility and support thanks to the MOBILITYACTIONS feature (see last chapter).
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Our brand is really about two things: our personality and appearance. Most of the information in our brand guidelines is designed to help you make sure we present ourselves to the world in a consistent way – whether you are producing a brochure or a new business card, an exhibition stand or a hard hat. But it’s also useful to know something about the less tangible elements of our brand – the things that effectively constitute our brand personality.
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