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Over the past two years, Sonoma County Vintners, Winegrape Commission, and Tourism Bureau have worked to establish a common identity for Sonoma County. We felt it wasn’t just enough to share the “Sonoma County” name; we needed to know what that name stands for and how it differentiates us from other wine regions throughout the world.
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Welcome to the Human Resources Professionals Association (HRPA) Brand Standards Guide.
HRPA’s visual brand is the cornerstone of our public image and, through association, the image of the HR profession in general. Much thought and attention to detail has gone into developing the visual elements contained in this document. Ensuring that we present a consistent image is critical in our effort to establish a highly professional, prominent and memorable image of the Association and its Chapters.
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In today’s global society countries compete with each other for the world’s attention, for people, for foreign investment and capital. Where people spend their holidays, where companies invest, which university scientists select for their research activities, or where major conferences are held – all these decisions affect the importance and the prosperity of a country. The way a country is perceived abroad is central for such decisions.
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Die starke Marke Südwestfalen
Südwestfalen ist Deutschlands „jüngste Region“. Erst Ende 2007 haben der Hochsauerlandkreis, der Märkische Kreis sowie die Kreise Olpe, Siegen-Wittgenstein und Soest – unterstützt
von den 59 Städten und Gemeinden – eine zielgerichtete Zusammenarbeit unter dem Dach Südwestfalen vereinbart. Der letzte weiße Fleck auf der nordrhein-westfälischen Regionenkarte
wurde damit gefüllt.
Die südwestfälischen Akteure haben in der Konstituierungsphase eine klare Vision entworfen: Die Region soll als erfolgreicher Wirtschaftsraum national und international profiliert werden. Wettbewerbsstärke und Innovationskraft sollen mit der starken Marke Südwestfalen unter Beweis gestellt werden.
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