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Brand (corporate brand) yang besar dibangun secara menyeluruh. Sebuah brand dibutuhkan untuk menginspirasi dan memotivasi tiap individu di dalam sebuah organisasi, dari CEO hingga seluruh karyawan sebelum ke tahap mengkomunikasikannya ke publik.
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Brand is often misinterpreted as the visual elements that compose a company’s visual identity such as a logo, photos, fonts, etc. The consistent use of these
elements is essential to building a strong brand identity, but it’s only a part of the equation.
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THE PURPOSE OF BRAND CONSISTENCY
It is important that the EL DORADO brand identity is used consistently, however or wherever it is used. It is equally important that the identity is not allowed to drift or to become corrupted.
The most important element is the EL DORADO logo which is designed in a number of versions in order to ensure flexibility of use in different applications.
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Universities Week 2014 aims to make university research relevant to the general public.
A theme has been developed by the Universities Week partners as the foundation for the campaign: Discovery, invention and innovation in university research is meeting past, present and future challenges right on your doorstep.
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