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BRAND OVERVIEW
As our primary public face, the BC Hydro For Generations brand is concerned not only with the day-to-day business of meeting the needs of our customers, but also with communicating a highlevel and enduring vision for energy education, the environment, and our collective energy future.
While the Power Smart brand shares a great deal with its parent brand, its purpose is specific to providing helpful, pragmatic, and simple ways for meeting individual and collective energy conservation goals.
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Consider it your compassto the Boy Scout brand.
Let’s set a course for success. Together we’ll find the best path to maintaining the Boy Scouts of America brand. For over 100 years, Scouting has been a symbol of adventure, excitement, and achievement. Providing once-in-a-lifetime experiences that prepare the next generation of boys for a lifetime of opportunity is serious business that couldn’t be more fun.
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Vail has been the #1 ski mountain for 14 of the last 19 years for one main reason—consistency.
This book of Vail’s Brand Identity Guidelines has been carefully crafted to ensure that this consistency is maintained as we roll out and continue with Vail’s new image. Because of the outstanding brand equity in Vail’s name, our load is slightly lightened. But the only way to maintain this brand equity is put forth our best collective efforts.
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The United Nations Decade on Biodiversity (UNDB) logo depicts elements of biodiversity and the variety of ecosystem services it provides in support of human well-being. The inclusion of two human figures represents the vision of a future of life in harmony with nature, which is the slogan for the UNDB. The numbers represent the starting and ending years of the Decade.
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