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Purpose of This Document
The Real brand consists not only of brand marks or logos but also the basic architecture of product and services names applied to various assets we own as a company. The purpose of this document is to provide a set of guidelines to help facilitate and inspire communications that build and maintain the Real brand we are striving to embrace.
A brand is only as strong as the consistency of the communication materials used to express it. Messages that deviate from the brand will be confusing to the audience and weaken the equity of the brand.
All design elements, including our marks, color, typography and messaging play an important role in supporting and reinforcing a consistent identity and visual style for Real. These brand standards have been developed to explain elements of Real's identity and provide guidelines for implementation and management. They help us:
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CCMB CancerCar Manitoba Graphic Standards Manual Contents
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Waco Africa is a focused equipment rental and industrial services business with operations in South Africa, sub‑Saharan African countries and Mauritius. We control Waco International’s interests in these geographies by applying our unique areas of expertise and experience.
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Welcome to the brand guidelines for DIUS; they explain briefly how to use the DIUS logo on printed material, signage and PowerPoint™. These basic guidelines are just the first step and will grow and evolve with the communication needs of our new department.
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