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Welcome to the brand guidelines for DIUS; they explain briefly how to use the DIUS logo on printed material, signage and PowerPoint™. These basic guidelines are just the first step and will grow and evolve with the communication needs of our new department.
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Why a Graphic Standards Manual?
And why now? Our corporate colleagues have taught us the benefits of solid branding and marketing. By distinguishing themselves in a competitive marketplace, companies with similar products, such as IBM and Apple, hold distinct identities and gain customer loyalty. Law schools also exist in a competitive market where educational offerings are hard to tell apart. By establishing a unique identity, we can capture the same loyalties.
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We have updated our logo to better reflect our group’s leadership position and aspirational qualities as a marketing group. We call our new mark “The Mountain.” The new logo mark shows a series of peaks growing from the classic A-D triangle. The surrounding sphere represents our inclusive community. This image portrays strength, leadership, collaboration and growth.
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Welcome to your brand guidelines. Here’s where you’ll discover all of the elements that we’ve created to say one thing, with one united voice, to the entire world: Canada. Keep Exploring. With that voice, we’ll ignite the imagination of curious travellers everywhere.
Keep reading to find out more.
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