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The C Spire Graphic Standards Manual is designed to provide you with guidelines to follow for correct usage of the C Spire identity including the mark, logotypes and related graphical elements.
These standards have been established to ensure that all of our communications reflect the same high standard of quality, attention to detail and consistency that characterize C Spire. Used correctly and consistently, the C Spire identity is a powerful asset, one that directly supports our vision to be the best service provider in the region. It helps communicate who we are, what we do and how well we do it - all critical elements that shape the positive image of C Spire.
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The Duke Energy Brand Standards have been developed to be as comprehensive as possible.
However, they may not clearly resolve every question or situation. Contact the individuals below for clarification or answers to specific questions.
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Having a visual symbol of our corporate identity serves three purposes. It brings cohesion to the diverse range of material we produce, it identifies us as the originators of the material and it helps keep costs down by saving time in the preparation of specifications.
This guide provides simple, brief advice on how to use our visual identity. I would be grateful if you could read it and refer to it whenever you commission or prepare material, including stationery and electronic publishing.
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Graphic standards for Johnson, Wales University (JWU) help maintain the highest levels of institutional identity. Proper application of these standards ensures that correspondence, marketing material, recruitment efforts, solicitations, program and policy information, advertising and other communications enhance and support the unique qualities and strengths of JWU as an educational organization. This guide provides approved methods and manner of using JWU logos, identifiers, tag lines and other visual elements. The standards and guidelines are applicable universitywide to all external and internal communications, including electronic media and Web sites.
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