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As a Crown Corporation that strives to deliver safe, effective and efficient service in over 50 communities across the province, a key component to building customer trust and confidence is a professional brand that’s consistent across all BC Transit systems.
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Our corporate identity is the face and personality we project to the external community. It is as important as the products and services we provide. The reputation and recognition of the name “OneBlood” is an asset we must protect.
Every day thousands of people are made aware of our brand—whether it’s from seeing one of our buses, reading our printed materials, or interacting with one of our team members.
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Professionals identity new look design rationale
Overall comments
The new marks and logo's makeover moves the Professionals branding to dynamic, forward-moving, exciting, positive and approachable, while retaining the clean crisp finish needed to communicate credibility and professionalism.
As part of the consideration relevant to the brand and how it relates to today’s market, with a focus on a potential large female impact in sales, OZ SOLUTIONS suggested a refinement or enhancement of the existing logo (name, underline and star inclusive) be considered.The suggestion was on the basis of reflecting the image Professionals wishes to have in the marketplace now and in the future and to reflect the elements that customers have indicated via market research that they desire (and demand) in a real estate or property company of choice.
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The working committee at Singapore World Water Day (SWWD) created these guidelines to assist you when using the SWWD Logo. Please review the following carefully. The logos are provided in 2 formats (eps and jpg). Any use of the Logo indicates your agreement to comply with these guidelines.
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